The Facebook juggernaut is showing no signs of slowing down, and in fact it is picking up pace. The company announced its fourth quarter earnings, and it has yet again beat analysts’ expectations for revenues and user growth. What’s interesting
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5 Key Components of a Successful Social Media Campaign
It goes without saying that today companies understand the power of social media. However, many of them start hundreds of social media campaigns that never accomplish anything substantial. With no clear objective beyond getting fans and followers, social media campaigns
Facebook says it’s in talks to buy its own video shows
Facebook, which has long relied on other people to provide it with content, is going to start paying for its own stuff, too. Facebook is starting to talk to TV studios and other video producers about licensing shows, with the
[Info-graphic] Benefits of having Brand on Social Media
Brands are now realising the potential of Social Media. With more than 3 billion internet users and 2 billion active social media users, social media could be the biggest market for the brands. Here’s the info-graphic some benefits of having you brand on social media.
Facebook tests ads in Groups, its next potential cash cow
Facebook’s latest trick to earn more revenue without drowning the News Feed is to serve ads to the 1 billion users of its Groups feature. After people reported seeing notices that “We’re testing ads in Groups,” Facebook confirmed to TechCrunch
Facebook Launches Campaign Planner for Facebook and Instagram
Facebook rolled out Campaign Planner, “a standalone tool for media planners to draft, compare and share media plans using reach and frequency buying across Facebook and Instagram.” Facebook’s new Campaign Planner is available to anyone with access to a Business
Facebook testing Snapchat Stories style feature for Messenger
Facebook is taking a cue from Snapchat Stories and Instagram Stories and testing a new feature for Messenger. Dubbed as Messenger Day, the feature lets users upload photos and videos, with filters and doodle on them. You can create slideshow of
How These Visual Content Mistakes Are Costing You Traffic and Sales
Images have a way of grabbing attention, getting people to comment and share, and of making your content more interesting and more relatable. Using the right images and videos can also entice click-throughs, thereby increasing traffic and sales. However, making
Optimize Your Mobile Social Media Ads
Are you trying to reach an on-the-go social media audience? Are your ads optimized for mobile users? More people are using social on their smartphones. If you want to reach them, you might need to rethink your ads. In this
How to Create Social Media Contests That Convert
Looking for ways to improve your social media contests? Want to know what works for other businesses? Whether you want to build an email list or grow your follower base, social media contests are a great way to engage your