How does it work?
When you click to view a product from a brand’s shopping post, you’ll see a ‘Checkout on Instagram’ button. By tapping it you can select variants of the product you want and then you’ll be redirected for payments without leaving Instagram.
You will need to enter Name, email, billing and shipping info during the first checkout, after 1sxt order your information will be securely saved for your convenient shopping experience in future.
Currently the feature is available in closed beta for businesses and to the people in US.