Instagram is testing a feature which hides the number of likes a post gets. This change in Facebook owned Instagram was noted by Jane Manchun Wong, who constantly discovers hidden changes in Social Media Apps.
According to Instagram,” We want your followers to focus on what you share, not how many likes you get. During this test, only the person who shared a post will see the total number of likes it gets.”
The Instagram spokesperson said: “We’re not testing this at the moment, but exploring ways to reduce pressure on Instagram is something we’re always thinking about.”
This move comes after the British Information Commissioner’s Office recommendation to ban these features in order to protect the safety and privacy of the platforms’ youngest users.